Lauren Hutton carrying the Pouch clutch on the spring 2007 runway in homage to American Gigolo.Īround that time, “When your own initials are enough” became Bottega Veneta’s slogan, hinting at the luxury brand’s if you know, you know ethos. (In 1985, the Pop artist would also make a short film for the Italian label.) It was also embraced in popular culture: Lauren Hutton memorably carried a brown Bottega clutch in 1980’s American Gigolo-a moment that the label paid homage to in 2018 by reviving the bag and bringing Hutton out onto the runway. By the 1970s, a Bottega Veneta shop had opened up in Manhattan, luring the likes of Andy Warhol, who, in a lesser-known photo, can be seen kissing a Bottega loafer. It didn’t take long for the label to go global. The basket-weave technique so famous today was really just a workaround to a technical problem: At the start, the leather-goods company didn’t have sewing machines capable of accommodating thicker swathes of leather, so thin leather was used-but in order to make Bottega bags more durable, the leather was woven at the diagonal.
John Stemberīottega Veneta was founded in 1966 in Vicenza, Italy, by Michele Taddei and Renzo Zengiaro. An early Bottega Veneta mention in Vogue's November, 1979 issue.
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